Introduction

Picture this: you’re sitting in traffic near Farmgate. You glance up and see a huge LED screen flashing an ad for a new café just around the corner. That one moment of attention? It could bring hundreds of curious customers to that café daily. That’s the power of billboard advertising—loud, bold, and impossible to ignore. But how much does billboard advertising cost in Bangladesh? The answer varies—and understanding the factors behind those costs is essential for any business planning an outdoor campaign.

In Bangladesh, billboard advertising is a trusted tool for businesses looking to build visibility quickly. From large brands in Dhaka to small outlets in Chittagong, the billboard is a go-to choice. But many business owners and marketers ask the same thing: how much does billboard advertising actually cost? And why does it vary so widely?

Factors Affecting Billboard Advertising Costs in Bangladesh

Location & Traffic Density

If you’ve ever tried advertising in Dhaka, you already know—location isn’t just important, it’s everything. A digital screen near Gulshan Circle-2 doesn’t cost the same as a static board tucked away in Mirpur. And there’s a reason behind that.

In billboard advertising, location = visibility. The more people who pass by, the higher the price tag. Gulshan, Dhanmondi, Banani, and the airport road are all hotspots because they’re busy nearly all day. People here are moving with purpose—heading to work, restaurants, offices, and embassies. Every second your ad plays, hundreds of eyes might be on it. That’s why marketers pay more for premium spaces.

I remember running a campaign for a real estate brand. We placed their ad right at Gulshan-1’s roundabout, one of the busiest intersections in the city. Within the first week, their call volume doubled. The client called it a “game-changer.” But it came at a cost—around ৳450,000 for the month. Now, compare that to a digital screen in Uttara, which we booked later for another brand. It cost less than half—yet delivered fewer leads. Why? Because foot traffic there was lower, and the target audience wasn’t a great match.

That’s the thing—location is a double-edged sword. You pay more, but you often get more back if it fits your audience.

Choosing the right billboard location is like picking the best shop front on a busy street. It’s not about just being seen; it’s about being seen by the right people, at the right time. This makes billboard advertising not just easy to start with but safe for brands wanting consistent exposure—and the big returns make it more than worth it.

Next, we’ll explore how billboard size can change your cost—and your impact.

Billboard Type

Not all billboards are the same—and that changes how much you’ll pay. The biggest difference? Static vs. Digital Billboard Bangladesh. Think of it like this: static billboards are like posters on a wall, while digital ones are more like giant LED TVs.

Static billboards are cheaper. They’re printed, fixed in place, and don’t move or change. Great for simple, long-running messages—like a brand logo, a product image, or a bold headline. You can rent one of these in suburban areas for as low as ৳40,000 per month. They’re simple, easy to manage, and good for small businesses testing the waters.

Now, if you want something new, flashy, and high-impact, digital billboards are the way to go. These LED or LCD screens play video or animated graphics—and they cost 2 to 3 times more than static boards. But they give you something static never will: attention. You can rotate messages, update content instantly, or run dayparted ads (morning vs. evening). One client of ours launched a café and used a digital screen in Dhanmondi. We ran mouth-watering food videos during rush hour. People stopped. Some even took photos. Sales that weekend? Best in three months.

Let’s break it down:

So, if your ad needs to pop or change often, digital is a smart choice. It’s easy to update, safe from weather damage, and big on impact. But if your budget is tight, static still works—just keep the design bold and readable.

Duration & Campaign Size

Here’s something many brands don’t realize: the longer you book, the less you pay per day. Short-term billboard rentals (like a week or even a single month) are often priced higher. But book for 6+ months and you’re likely to unlock 15–30% discounts.

I worked with a clothing brand that ran seasonal promos. We booked a 6-month digital slot in Banani. Because we locked it in long-term, the vendor gave us a deep discount and extra bonus spots during Eid week. That kind of value doesn’t come with short campaigns.

“The longer your ad runs, the more it works—like a seed growing roots.”

Want to make your ad dollars work smarter? Think long-term and go digital when possible. It feels big, works hard, and tells your story to thousands daily.

 Average Costs Breakdown

Static Billboards

When it comes to static billboards, prices can vary widely. The general cost range falls between ৳20,000 and ৳200,000 per month, depending on the location, size, and demand. For example, a medium-sized board (around 10ft x 20ft) in an area like Mirpur or Old Dhaka may cost on the lower end, while a prominent spot in Gulshan or Dhanmondi could push the price to the higher end. I once helped a local restaurant brand their opening with a static billboard in Gulshan. The cost? Around ৳150,000. But that investment brought in a ton of foot traffic and word-of-mouth buzz. So, while static billboards are more affordable, they can still pack a punch if you choose the right location.

LED Billboards

Now, if you’re eyeing something more dynamic, LED billboards are your answer. These digital boards not only grab attention—they hold it. The cost of LED billboards in Dhaka ranges from ৳100,000 to ৳500,000 per month, with the higher-end prices being for premium spots in areas like Gulshan or Banani.

Here’s a quick look at how the costs compare:

LED billboards, while more expensive, offer bigger impact and more flexibility in the type of ads you run. Whether it’s rotating content, special effects, or real-time updates, digital billboards bring a new level of creativity that static billboards can’t match.

The choice between static and LED depends on your goals and budget. If you’re aiming for broad visibility without breaking the bank, static billboards may be your best bet. However, if you’re looking for dynamic content and high exposure, LED is worth the investment.

How to Reduce Costs

Negotiating with Agencies

One of the best ways to cut costs on billboard advertising is by negotiating with agencies. Agencies are often open to offering discounts, especially if you’re booking for a longer period or multiple boards. I once worked with a clothing brand that was able to reduce its billboard rental costs by 15% just by committing to a 6-month campaign instead of a short-term rental. This simple move allowed them to stick to their budget while reaching a wider audience. Additionally, off-peak discounts are another great strategy. If you’re flexible with your campaign timing, you can often get better pricing during off-peak months or times of day when demand is lower.

Alternative Locations

Another way to save on billboard costs is to consider alternative locations. While prime spots in areas like Gulshan or Banani can be expensive, there are plenty of high-traffic areas in Mirpur, Uttara, and other suburban neighborhoods that offer excellent visibility at a fraction of the cost. I helped a local restaurant chain advertise in Mirpur a while back. Even though it wasn’t in a prime downtown area, the billboard still drew significant attention, and the costs were much more manageable. By focusing on alternative locations, you can stretch your marketing budget further while still achieving meaningful exposure.

Reducing billboard costs doesn’t mean sacrificing quality or reach. By negotiating with agencies and exploring more affordable locations, you can make the most out of your advertising spend while still getting impressive results.

Top Billboard Advertising Agencies in Bangladesh

When it comes to billboard advertising in Bangladesh, choosing the right agency can make a world of difference. Here are a few top-notch agencies that specialize in outdoor advertising, with a strong focus on LED expertise and delivering high-impact campaigns.

1. 360 Degree Advertising Agency

Known for their expertise in LED billboards, 360 Degree Advertising is a go-to agency for those looking to make a bold statement in high-traffic areas. They have a great track record of helping brands like Coca-Cola and Samsung create impactful, dynamic ads that grab attention. With a deep understanding of the digital space, they ensure your ad reaches the right people at the right time.

2. Media Edge

With years of experience, Media Edge excels in both static and digital billboard advertising. Their specialization in LED and creative design makes them stand out. Whether you’re looking for something sleek and modern or bold and interactive, Media Edge brings fresh ideas to every campaign. Clients appreciate their hands-on approach and personalized service.

3. LED Bangladesh

For those specifically interested in LED billboard advertising, LED Bangladesh offers unmatched technical expertise. They focus on delivering cutting-edge solutions that allow brands to create dynamic, high-resolution ads that pop on large screens in prime locations. They have worked with top local businesses, ensuring that every campaign is optimized for maximum visibility.

Choosing the right agency is about more than just finding a service – it’s about partnering with experts who understand your goals. These agencies bring both technical skill and creative flair, making them some of the best billboard advertising companies in Bangladesh.

FAQ Section

How much does a 1-month LED billboard ad cost in Dhaka?

Typically, the cost ranges from ৳100,000 to ৳300,000 for premium spots in high-traffic areas like Gulshan or Dhanmondi. The price can vary depending on the size, location, and duration of the ad. It’s a great investment if you’re aiming for maximum exposure in Dhaka’s busiest spots. For example, if you’re targeting the evening rush hour near popular shopping malls, this investment can really pay off.

Are digital billboards worth the extra cost?

Absolutely! Digital billboards offer the advantage of real-time updates, interactivity, and higher engagement. Unlike traditional static billboards, you can update your ads instantly, making them perfect for time-sensitive promotions or events. Plus, their dynamic nature makes them more eye-catching and memorable. The extra cost often translates to greater return on investment (ROI), especially for campaigns that need to stay fresh and in the public’s eye.

Conclusion

To wrap up, the cost of billboard advertising in Dhaka is influenced by factors such as the billboard type (static vs. digital), location, and duration. While static billboards can be more affordable, LED billboards offer dynamic, engaging ads that can yield a higher return, especially in prime locations. If you’re looking to save, consider negotiating with agencies for bulk deals or opting for less busy areas like Mirpur or Uttara.

Ready to launch your campaign? Contact [Agency Name] for a free quote and start planning your impactful billboard advertisement today! Whether you’re eyeing an LED billboard or a static one, the right choice can bring your business the visibility it deserves. Let’s get your brand noticed in Dhaka!